You’ve probably heard a lot about video this year and may well be asking yourself ‘Do I need video’? No matter the size of your business or organisation Seth Conway Media has the perfect type of video production for you. Let me give you an example. The video I’m talking about was for the excellent Beachside Grill restaurant at Saunton Sands beach in North Devon. Restaurant manager James wanted to capture the interest of his social media followers to tell them the opening hours over the Easter holidays in 2018.
So we came up with the idea of a short professional video that was all about lifestyle. There’s a view of Saunton Sands in the sunshine, a shot of a child running up the sand dunes to promote healthy outdoor activities that can be enjoyed at their location. We step it up with a couple of surfing shots from an organised group to illustrate that you can learn to surf at Saunton Sands. Beachside Grill is also keen to tell its customers that it accepts dogs on its terrace which is a real selling point as not many restaurants will allow dogs on site. Then we’re into the food and what better than a beer and a burger, an open steak sandwich and a glorious shot of the restaurant to catch the eye!
But crucially what brings it all together is the text. Animating text helps to draw the viewer into the video and the research says that text keeps people viewing for longer and the longer you can keep them the more likely that they’ll remember you. These days most people tend to view social media videos with no sound so the text explains all they need to know. This is digital content at its best. Clear, informative, entertaining and short in duration. It packs a punch and your business gets the benefit as well as your customers who want what you have to offer.
Remember that FREE offer of advice and tips about video production and digital marketing is available to you today.