Video tips

Video tips

SUNSETS


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Devon & Cornwall are two of the most beautiful counties in the UK. We love filming sunsets in our stunning part of the world that helps to create an atmosphere in our videos especially in our hospitality and house building sectors. It’s these types of images that inspire people to come and holiday or choose to live in the region.

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CELEBRATION

We live and work in the far south west of England and nothing helps to celebrate this stunning location better than the feel good factor that a sunset can bring. It generates that feeling of warmth and of a connection to nature that can be longed for by people who don’t have daily access to these types of locations.

STEP AWAY FROM THE CAMERA!

When we’re shooting scenes like the one above we always have to remind ourselves to step back from the camera and just watch with our own eyes! Yes, we’re capturing the moment for someone’s campaign but that doesn’t mean that we can’t live the feeling at that moment that we’re trying to generate through video. That’s a great tip to all film makers or photographers be they professional or amateur.

Video tips

‘Could video help my business?’


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You’ve probably heard a lot about video this year and may well be asking yourself ‘Do I need video’? No matter the size of your business or organisation Seth Conway Media has the perfect type of video production for you. Let me give you an example. The video I’m talking about was for the excellent Beachside Grill restaurant at Saunton Sands beach in North Devon. Restaurant manager James wanted to capture the interest of his social media followers to tell them the opening hours over the Easter holidays in 2018.

So we came up with the idea of a short professional video that was all about lifestyle. There’s a view of Saunton Sands in the sunshine, a shot of a child running up the sand dunes to promote healthy outdoor activities that can be enjoyed at their location. We step it up with a couple of surfing shots from an organised group to illustrate that you can learn to surf at Saunton Sands. Beachside Grill is also keen to tell its customers that it accepts dogs on its terrace which is a real selling point as not many restaurants will allow dogs on site. Then we’re into the food and what better than a beer and a burger, an open steak sandwich and a glorious shot of the restaurant to catch the eye!

But crucially what brings it all together is the text. Animating text helps to draw the viewer into the video and the research says that text keeps people viewing for longer and the longer you can keep them the more likely that they’ll remember you. These days most people tend to view social media videos with no sound so the text explains all they need to know. This is digital content at its best. Clear, informative, entertaining and short in duration. It packs a punch and your business gets the benefit as well as your customers who want what you have to offer. 

Remember that FREE offer of advice and tips about video production and digital marketing is available to you today.