How Regional & City Airports Increased Car Park Bookings with Explainer Videos
See how we helped Regional & City Airports boost online bookings and reduce customer confusion with targeted explainer videos for their car park services.
Case Study: Regional and City Airport parking videos
The team wanted to simplify the customer journey and increase online bookings for their car park services. They turned to explainer videos to clarify their offerings and build trust with travellers.
The problem: Confusion = lost bookings
Customers frequently abandoned the booking process due to confusion about:
Pricing structures (e.g., short-stay vs. long-stay options)
Location proximity to airport terminals
How to pre-book online vs. paying on arrival
This resulted in lower conversion rates and increased customer service inquiries. Every abandoned booking represented lost revenue and a missed opportunity to create a seamless travel experience.
Our approach: Explainer videos that convert
We developed a series of short, targeted explainer videos to address customer pain points at every stage of the booking journey. We used:
Scriptwriting: Clear, concise messaging focused on customer benefits (e.g., “Save 40% by booking online”).
Clear instructions: The videos walk the viewer through the exact routes to get to their car park
Presented: A member of staff guides viewers through the process for believability.
The impact: More bookings and less confusion
It worked because we:
Focused on customer pain points: Each video addressed a specific confusion (e.g., pricing, locations).
Kept it short and visual: No video exceeded 60 seconds, and simplified complex info.
Placed videos strategically: The overview video was embedded on the car park homepage, while the how-to video was placed directly on the booking page.
Optimised for mobile: Most bookings came from mobile users, so we ensured videos were fast-loading and responsive.
Ready to boost your bookings with video?
If you’re looking to increase conversions, reduce confusion, or enhance the customer experience with explainer videos, we’d love to help.
