What better than a little bit of fun at Christmas. For around twenty years I was a news correspondent for ITV News (yes I started young!) and so when a Barnstaple based trampoline park approached me for a ‘news style’ report I jumped at the idea.
The creatively minded team at Air Extreme had the idea of promoting their Grotto with a short piece of video that mimics a TV news report. The staff at Air Extreme were equally happy to play the parts of Elves and cameraman and the shoot took just a couple of hours to complete. I edited the report and Air Extreme added in the ‘ticker’ and the green screen mobile phone footage.
The video has had around five thousand views in less than a week as lots of people have shared it to join in the fun. A novel way of promoting the Santa grotto as we all got into the festive spirit.
It’s October 1st and Christmas Day is still 85 or so days away but no doubt it’ll soon be time to put up the tree and get the decorations out of the attic. But for those people planning Christmas events then the time to act is getting shorter by the day. The organisers of Padstow Christmas Festival are already prepared and we have recently edited three videos from footage that we gathered at last year’s event.
The video with Rick Stein is a great way of creating interest in the event. He’s a well known face which helps but Rick appears early in the video which encourages the viewer to keep watching for longer, it’s something about seeing a face, it’s that human connection. We also made a similar interview based video with Michelin star chef Paul Ainsworth and Olly Smith from BBC’s Saturday Kitchen. The third video is a quick reprise of last year’s event.
All three videos have been or will be used on social channels in a square shape format and we provided the videos in widescreen for website use through Vimeo and also for YouTube.
Christmas like many events is all in the planning so why not think about video for your event. The footage filmed can be used in part for social at the time and then re-purposed to promote your event for the next time. It’s the gift that keeps on giving.
Devon & Cornwall are two of the most beautiful counties in the UK. We love filming sunsets in our stunning part of the world that helps to create an atmosphere in our videos especially in our hospitality and house building sectors. It’s these types of images that inspire people to come and holiday or choose to live in the region.
We live and work in the far south west of England and nothing helps to celebrate this stunning location better than the feel good factor that a sunset can bring. It generates that feeling of warmth and of a connection to nature that can be longed for by people who don’t have daily access to these types of locations.
STEP AWAY FROM THE CAMERA!
When we’re shooting scenes like the one above we always have to remind ourselves to step back from the camera and just watch with our own eyes! Yes, we’re capturing the moment for someone’s campaign but that doesn’t mean that we can’t live the feeling at that moment that we’re trying to generate through video. That’s a great tip to all film makers or photographers be they professional or amateur.
You’ve probably heard a lot about video this year and may well be asking yourself ‘Do I need video’? No matter the size of your business or organisation Seth Conway Media has the perfect type of video production for you. Let me give you an example. The video I’m talking about was for the excellent Beachside Grill restaurant at Saunton Sands beach in North Devon. Restaurant manager James wanted to capture the interest of his social media followers to tell them the opening hours over the Easter holidays in 2018.
So we came up with the idea of a short professional video that was all about lifestyle. There’s a view of Saunton Sands in the sunshine, a shot of a child running up the sand dunes to promote healthy outdoor activities that can be enjoyed at their location. We step it up with a couple of surfing shots from an organised group to illustrate that you can learn to surf at Saunton Sands. Beachside Grill is also keen to tell its customers that it accepts dogs on its terrace which is a real selling point as not many restaurants will allow dogs on site. Then we’re into the food and what better than a beer and a burger, an open steak sandwich and a glorious shot of the restaurant to catch the eye!
But crucially what brings it all together is the text. Animating text helps to draw the viewer into the video and the research says that text keeps people viewing for longer and the longer you can keep them the more likely that they’ll remember you. These days most people tend to view social media videos with no sound so the text explains all they need to know. This is digital content at its best. Clear, informative, entertaining and short in duration. It packs a punch and your business gets the benefit as well as your customers who want what you have to offer.
Remember that FREE offer of advice and tips about video production and digital marketing is available to you today.