We were involved with Max Woosey and his ‘Boy in the Tent’ story since almost Day 1. We wanted Max’s story to develop as naturally as possible and so we helped introduce our trusted media contacts to him and his family to be able to highlight his efforts.
In the build up to his year of camping out, our proactive media support helped him to achieve national attention on the same day and raised almost half a million pounds in 24 hours. We filmed a documentary sizzle reel (not backed by the networks), and other regular video and stills for use by the news media including this VNR for his 500 days camping.